Unbeatable Benefits of T-Shirt Screen Printing That Makes It Perfect for Your PR Items
Posted on: 7 January 2021
If you have recently launched your business, you may be wondering how best you can raise awareness for your brand without having to spend too much of your company's capital. One of the easiest ways of doing so is by giving away PR gifts. The great thing about PR gifts is that they can be simple while still having a positive impact for your business as these promotional items can influent customer perceptions, enhance the business's public image, generate leads and much more.
A cost-efficient PR gift is custom T-shirts. While there are numerous methods to create these personalised tees, a traditional solution that you should not shy away from is screenprinting. Before you discount this technique as too conventional for your brand, consider the following unbeatable benefits of T-shirt screenprinting that makes it perfect for your PR items.
T-shirt screenprinting provides vivid designs
One of the foremost advantages of T-shirt screenprinting offers over other printing techniques is vibrant and vivid design. Compared to other printing solutions, screenprinting employs thick inks that are designed to bond over the surface of the fabric rather than being absorbed by it. Hence, the finished look as a slightly raised appearance, which adds a unique touch to your promotional T-shirts.
In addition to this, you do not have to utilise a multitude of colours to make the imagery on your PR T-shirts stand out. Instead, simply focus on the main colours of your brand since the screenprinting process will not wash out these hues. As a result, the final product is guaranteed to be vibrant without looking too busy. The colour of the T-shirts is not limited to neutrals such as white or black, which gives you limitless customisation options.
T-shirt screenprinting provides durable results
Granted, using tees as promotional materials is not a ground-breaking idea. Nonetheless, the reason why some brands are more memorable than others are is due to the quality of their items. Although you have a vast array of other printing solutions available, there is no guarantee that the results will be permanent enough to market your company for a prolonged period. Thus, the effort and capital put into creating these marketing items go to waste. T-shirt screenprinting does not pose this problem.
As stated earlier, the ink bonds onto the surface of the fabric so they are less likely to fade, which is unlike digital printing techniques. Moreover, you have the option of inviting in coatings or additives that enhance the endurance of your T-shirt designs by making them resistant to chemical exposure, ultraviolet rays and even scratches. Consequently, your screen-printed tees will advertise your business for you for many years down the line.
Share